The Impact of Music on Video Retention

Music dictates how the viewer feels. If the music doesn't match the script, the viewer will feel a "disconnect" and scroll. ### Trending Audio vs. Originality Using trending audio is great for the algorithm, but original, niche-specific music is better for brand building. ### Beat-Syncing The visual cuts should happen on the beat of the music. This creates a "satisfying" viewing experience that keeps people hooked. ### Volume Levels The voiceover should always be at least 10dB louder than the background music.