YouTube Shorts is increasingly becoming a discovery engine. People are searching for topics directly in the Shorts feed.
Metadata Optimization
Your title should be a mix of curiosity and keywords.
- Bad: "Check out this AI video"
- Good: "How AI is changing the world #AI #Tech"
The First Comment Rule
Pin a comment with relevant keywords and a question. YouTube's algorithm reads your comments to better categorize your content.
Description Tags
Use at least 3 relevant hashtags in the description. Avoid "Hashtag Stuffing" as the 2026 algorithm can penalize content that looks like spam.